Bioeconomy
Berlin 2017
Task
The final assignment in Professor Hans Baltzer’s course, Editorial Illustration, dealt with the topic Bioeconomy. The goal was to understand the subject and its issues, finding a way to visually introduce Bioeconomics to the general public.
Challenge
I wanted to have a cynical approach that would shock, rather than calmy present the topic. I had many arguments with Professor Baltzer, who wanted me to use my skills in bold logo design when I rather wanted to tell a doomed story.
Solution
For being a single illustration, the process was long and interesting. The progress is the most valuable part of this project and that is why I decided to add it to the portfolio. The final black and white USB-plant logo is visually strong, showing the connection between nature and technology. I believe it is simply too dull for such an important topic.